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A rename and brand refresh with full digital implementation for a local dental practice, Daisy Lea
Dental.
Branding and naming | Web design and development
Daisy Lea Dental is a dental practice who have been based in Huddersfield since 1985, previously known as MJ Siswick. Daisy Lea offers high quality services at competitive pricing, keeping their treatments inline with the demands of the local community.
When Daisy Lea Dental came to us, they were still trading under an old name which no longer reflected their business needs. They wanted us to come up with a new name, brand and logo for their new identity. They also needed us to update their website to reflect the name change, rebrand and logo to keep everything
consistent and inline.
Daisy Lea Dental are located on a residential street, with many of their patients living close to the area, and wanted a homely and friendly feel rather than coming across too high end or corporate. We came up with a name based on the name of the playing fields they are next to, and refreshed the colour palette so it was brighter and fresher but not too dissimilar from the original colours, to maintain some brand continuity.
The icon in the logo represents the daisy from the new name, and creates a smile with the stalk, as a nod to the dental industry.
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Splitpixel are a full-service digital solutions provider transforming the online presence of our clients.
Since 2008, we've been helping organisations enhance their digital offering. We provide bespoke web design, brand development, marketing support and consultancy to help achieve your digital goals.
As a small digital agency based in Yorkshire, we pride ourselves in the way we approach digital solutions. Everything we do for our clients is done with accessibility, inclusivity and sustainability in mind.
We are committed to meeting and exceeding AA accessibility standards, making easy-to-use websites, being easy to communicate with, and creating opportunities for people.
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Splitpixel are born and raised in Yorkshire, and from our head office in Huddersfield we love working with dentists and related dental organisations across the UK and beyond.
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